We Want You: digital agencies invited to sign up for BIMA D-Day
The Drum and BIMA have joined forces to launch a challenge designed to get school children enthused about the digital industries.
The initiative will come to a head on 10 October and has been branded D-Day. Organisers are now signing up digital agencies who might want to participate by working directly with schools on the project.
It aims to build on the success of two previous years which saw the competition backed by the likes of Sky Television, but now organisers aim to roll it out to even more schools and agencies.
The project is being coordinated by Andrew Henning of Redweb who chairs BIMA’s education committee.
He told The Drum: "We will be inviting schools to answer one of five briefs which will cover mobile, social, websites, coding and graphics.
"The idea is that each school will paired with a digital agency, and provided with collateral which will help them prepare for a four hour hack on October 10. They will then be able to submit the concepts which came out of that session to a BIMA panel. The winners will be then encouraged to develop the ideas further and the agency which advised them will get a BIMA Award."
The objective behind the initiative is to give school children an insight into working in the digital industries - and explain the wide variety of opportunities that are available.
Henning added: "The process will show that digital is a career path based on talent and talent alone. It is a real meritocracy."
Already 22 agencies have agreed to support the scheme, and The Times Educational Supplement is working to recruit schools. Those wanting to take part can find our more information on www.bimadday.org.uk