Royal Mint appoints DC Storm to track online and offline activity
The Royal Mint has appointed DC Storm to monitor its offline and online activity for its London 2012 and The Queen’s Diamond Jubilee celebrations.
Working in conjunction with Tropic Digital, which is planning and buying all digital campaigns surrounding the coin launches, DC Storm will provide The Royal Mint with information about how its customers purchase to allow for effective marketing channel optimisation.
James Owen, social media marketing manager at The Royal Mint, said: “DC Storm empowers us with a deep understanding of acquisition and conversion strategies across our digital channels. With deeper knowledge of customer behaviour and preferences, it should be possible to delight our customers with timely and appropriate communications that work for them, and work for us.”
Seth Richardson, CEO of DC Storm, added: “2012 is an important year for the UK, if not for the entire world. London is at the centre of some of the biggest events this nation has ever experienced and The Royal Mint’s coins and commemorative items are widely recognised as the official keepsake for every momentous occasion. The DC Storm team are excited to not only be part of this massive marketing campaign, but also to be giving The Royal Mint the analytical insight it needs to grow its business at this key time and in the future.”
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