Discover client recommended agencies
Digital Summit Festival Banner

McDonalds and Coca-Cola benefitting the most out of Olympic sponsorship

Opinium Research has found that food and drink sponsors are benefitting the most out of their sponsorship of the Olympics, with almost half of those surveyed correctly identifying McDonalds and Coca-Cola as partners.

Only 10% of Brits are aware that BMW are an Olympics partner, with BP and Adidas coming bottom for awareness on the list of sponsors.

However, members of the public wrongly believe that brands such as MasterCard, Virgin Atlantic, and Pepsi are sponsors, with 22% believing British Gas is a sponsor instead of EDF and 14% believing HSBC is the sponsor over Lloyds TSB.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy