Marmite goes viral with DDB UK Jubilee campaign

Marmite has worked with DDB UK on promoting its Jubilee edition jar, renaming it to Ma’mite in honour of the Queens 60 years.

The commemorative jar was released on the 30 April and DDB has created supportive activity for the jar by creating a new viral campaign, which plays on the brands “love it or hate it” slogan.

The 30 second advert, initially shown through the brands Facebook page, features one of the Queen’s corgis scampering through Buckingham Palace on the hunt for the perfect breakfast – only to be met by Marmite on toast.

A 15 second version of the video is then to be shown on The Mall over the Jubilee Weekend.

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