The Jockey Club unveils augmented reality annual review
The Jockey Club, the largest commercial group in British racing, has brought its annual review to virtual life in partnership with Aurasma.
The front page of the club’s review links through to an interactive two-minute infographic video, produced by Loaf Creative, when an Aurasma enabled smartphone is held up to it.
Simon Bazalgette, group chief executive of The Jockey Club, said: “This partnership with Aurasma is hugely exciting for The Jockey Club as this is industry-leading innovation that can turn heads and promote British racing. This is also a further sign of the expertise our team has in digital communications, where we are making use of a range of cutting-edge platforms to help to grow our sport.”