Birds Eye cooks up meal planner Facebook app with glue Isobar
Birds Eye has unveiled a Facebook app with glue Isobar, featuring a customisable meal planner with Clarence the polar bear’s Cookbook.
The cookbook lets users flick through recipes by core ingredient, with the aim of helping parents create a variety of meals using Birds Eye products.
Parents can add their own recipes and rate a meal using a ‘Clean Plate Rating’ instead of the generic ‘Like’ button, based on how much kids like a dish.
Pete Johnson, brand manager at Birds Eye, said: “We understand that mums welcome new serving suggestions for their family’s favourite teatime food. glue Isobar have built an engaging Cookbook that will help put Birds Eye at the heart of UK teatimes for years to come”.
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