NIVEA unveils ‘summer of closeness’ campaign with Draftfcb

NIVEA has launched a series of TV spots and idents to promote the ‘summer of closeness’, with events such as the Jubilee bringing the public together.

Created by Draftfcb, the series of ads features people at BBQs, camping and attending street parties, and will run until 12 August.

Alistair Ross, Draftfcb’s head of creative, said: “NIVEA are playing a part in bringing people together and feeling good about themselves and their relationships during one of Britain’s most memorable summers yet.”

The campaign will also include a Facebook page encouraging consumers to enter a competition to win £500 to go towards their own street party.

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