Microsoft Advertising and LateRooms.com have launched ‘my perfect weekend in…’ an online content campaign developed by MediaCom Beyond Advertising.
The campaign aims to promote the accommodation website, and looks at European cities London, Paris, Berlin, Barcelona and Rome from the perspectives of locals.
Nick Cohen, head of MediaCom Beyond Advertising, said: “The depth and breadth of local content within the portal really illustrates the commitment of LateRooms.com and MSN to giving the audience a true flavor of these great European cities. We are delighted to have been involved in developing this project.”
Using videos and blogs created by locals, the content is available on a page specifically made for the campaign, positioning LateRooms.com as experts in the field.
Alex Spyrou, online marketing manager at LateRooms.com, said: “We are really excited to launch our first online city guide videos and hope these inspire and encourage our customers to explore new areas of these cities, away from the usual tourist attractions. This is a big step forward for LateRooms.com’s digital advertising and we are delighted with the work that MediaCom and MSN have produced.”
James Hayr, head of specialist sales at Microsoft Advertising, said: “The MSN and LateRooms.com content partnership invites our travel-hungry audience to rediscover some of their favourite European city-break destinations. We sourced local experts to create a more personal experience in line with LateRooms.com’s brand positioning and produced video content as the core of the communications mix. The result is a highly engaging insight into some of the most iconic cities in Europe.”
“MSN provides brands such as LateRooms.com with a perfect platform for a content rich advertising campaign, based on genuinely insightful editorial content, enabling them to offer real value to a large audience.”