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Comscore data claims that BBC is most visited original news site in Europe

By Hamish Mackay

May 30, 2012 | 1 min read

New figures released by Comscore claim that the BBC is most visited original news site in Europe …and second overall behind Yahoo’s news aggregation site, according to media industry reports.

The Wall media site reports: “According to Comscore’s data, the BBC has the second highest number of unique visitors after Yahoo with over 26 million unique users per month in Europe, putting it ahead of all its major international competitors including Mail Online, The Guardian and the New York Times.

“The figures, which include the BBC’s international website BBC.com, measure audiences across Europe with nearly 10 million unique visitors per month outside the UK.”

The Wall points out that the figures appear to reinforce the strength of the BBC’s multi-platform offer - coming on the back of EMS data for 24/7 TV news channel, BBC World News released earlier this week.

This revealed BBC World News continues to grow its audience with a 5% increase in weekly audiences and 14% in daily viewers year on year.

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