London department store Selfridges has called on BAF Graphics to help depict its "Big British Bang" campaign in honour of the Queen's Diamond Jubilee.
Continuing throughout the summer, Selfridges will be achkonwleding the Jubilee as an iconic moment for Britain with a campaign that involves a wide range of events, such as The Big British Shop. With these initiatives, Selfridges wanted its windows to be appropriately dressed as the first point where visitors would begin their Diamond Jubilee experience.
To achieve its objective, Selfridges appealed to its graphic design partner BAF Graphics. The team at BAF were challenged with delivering photographic quality prints produced on high performance substrates to effectively convey the theme of Selfridges' campaign. Each window portrays a typically British scene, but re-invented with an amusing twist - from a re-imagined changing-of-the-guards to a big builder's tea party.
"'BAF Graphics helped us to make the Big British Bang windows one of the most popular schemes we've ever done." commented Abi Shapiro, Production Manager at Selfridges.
BAF Graphics aimed to build anticipation with huge printed teaser window wraps produced on block out vinyl which revealed 3D graphics in the displays behind, complemented by multiple in-store graphic promotions.