Nivea For Men adds engagement to Euro campaign with CMW

Nivea For Men has unveiled a social media aspect to its Euro campaign with ‘Soccer Stars Soundboard’, created by CMW.

Using images of England’s Euro ‘96 squad members Paul Ince, Les Ferdinand and David Seaman from the ad, the agency created a soundboard app that allows people to select their backing track – rock, reggae, hip hop or house - and add a vocal accompaniment from Ince, Ferdinand and Seaman who appear on-screen.

Users can then record their favourite mix and share it with friends.

The app will be promoted via Facebook, as well as through an eNewsletter to the database and a presence on Nivea’s YouTube channel.

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