More women use social networking platforms than men, BT survey claims

More women use social networking platforms such as Facebook, Twitter and Friends Reunited than men, a study conducted by BT has found.

The study of over 2,000 Brits, has discovered that 54% of women regularly use social media, while only 34% of the men surveyed admitted to doing so also.

Meanwhile, the BT Infinity survey, the results of which have been transformed into an infographic, also claimed to find that 18% of women would miss social media websites most if the internet were to no longer exist as opposed to only 7% of men, while more men were found to share content (18%) than women (6%).

Less than 10% of men (9%) and woman (8%) said that they regularly played online games, while nearly a fifth of women (19%) said they used the internet to research the best consumer deals.

John Petter, managing director of BT's Retail Consumer Division, said: "This research makes it clearer than ever how the nation has embraced the internet across all aspects of life and, in particular, the different way men and women use the Internet. People now take for granted that they can manage their life all in one place, from shopping and banking to entertainment and social media."

BT Infinity broadband study: we reveal the social media gender divide

Brought to you by BT Broadband

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.