Guardian bolsters YouTube presence with Rightster
Guardian News & Media has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance its YouTube channel.
The partnership aims to make the Guardian’s multimedia content easier to access for users, and comes as the newspaper reveals that its Three Little Pigs campaign is its most watched video, with over a million views.
The Guardian aims to continue to increase the number of subscribers and drive views of its content under the partnership, with Rightster to manage all reporting, analytics, content claims, and revenue performance.
Stephen Folwell, director of business development and brand extensions at Guardian News & Media, said: “YouTube is an important platform for the Guardian, and in the last year monthly views of the Guardian’s video content on YouTube have increased by 44%, from 450,000 a month in April 2011 to 650,000 in April 2012.”
“We are therefore delighted to be partnering with Rightster to enhance the Guardian's presence on the world’s biggest video sharing platform. Since launching our digital-first strategy last year, we have been striving to make our content available on more platforms than ever before, and this partnership will enable us to build on the Guardian’s existing YouTube presence, and bring our multimedia journalism to new, engaged audiences.”