AVIVA brings in Bray Leino as lead B2B creative agency
AVIVA has appointed Bray Leino London as its B2B creative agency across all of its UK business areas.
The appointment, which will not affect the relationship with AMV BBDO as lead creative agency for consumer communications, will see Bray Leino’s London office oversee all areas of the business, including life and pensions, general insurance and healthcare.
Following a 10-way pitch, Bray Leino has become the first agency to be appointed to this role and will now be tasked with the delivery of a single brand positioning across al creative communications for the B2B UK business.
Anne Filatotchev, UK marketing director of Aviva commented: “Moving to a single B2B agency will help us further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time of great opportunity for our industry and, working with Bray Leino, we will be well placed to deliver the best for our customers.”
Bruce Hutton Group Chief Executive of Bray Leino, added: “This is a new and exciting assignment for our business – and, more importantly, a chance to make a real difference with a great brand like Aviva.”
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