An ad campaign to promote Volvic Touch of Fruit will hit TV screens today, as the rolls out the brand's largest ever cross-campaign activity from the Danone Waters-owned brand.
Created by RKCR Y&R London, alongside production company MPC, the 20-second film will feature the strapline ‘Volvic with added enjoyment’ and will run for a period of seven weeks.
Facebook activity will also feature, offering users the opportunity to interact with the brand, while a new app will also been released on 4 June, allowing users to morph their faces with the animals they most like. These can then be shared with friends.
Experiential activity is also scheduled to take place as part of the Lovebox Festival in Victoria Park, while 130,000 free samples will be handed to shoppers at high streets across the UK, while 80,000 will also be distributed outside supermarkets.
1,600 posters will also be displayed across the UK.
Jon Marchant, brand manager for Volvic Touch of Fruit said: “Everyone at Volvic is extremely excited about this campaign. Volvic Touch of Fruit enjoyed an extremely successful 2011, with 19 per cent value growth Nielsen to 31.12.12 and two successful new product launches.”