Spencers Solicitors has unveiled digital ambient ads and a microsite, created by MBA, to highlight the unethical practice of insurance companies.
The campaign, which launches on Monday, aims to position the specialist Personal Injury Solicitors as the champion of the genuine personal injury claim through a microsite hosting a game in which the player tries to disrupt an auction where solicitors are bidding for injury details.
MBA will be putting the campaign on eBay, pretending to be an insurance company selling an injured person’s case, in order to promote the auction practice.
As well as this, transvision creative will appear in London train stations and display ads will be shown on UK-based websites.
Paul Munce, managing partner of MBA, said: “Spencers Solicitors tasked MBA with developing a campaign platform that brings to light the unethical nature of many insurance companies in dealing with individual claims and selling claims data. We have executed a creative strategy that does just that in order to position the brand as the ‘go-to’ for people that put claimant’s interests at the core. This campaign aims to create buzz and in doing so, help to clear up the negative reputation of the area of personal injury.”