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The Specialist Works ranked first place in RAR Top 50 London independent agencies report


By The Drum Team | Editorial

May 25, 2012 | 8 min read

The Specialist Works has been named the top independent agency in London by the Recommended Agency Register.


In a report published in today’s issue of The Drum, the Shoreditch agency was ranked top in a review of London’s recommended independent agencies.

TH_NK came second, whilst agenda21 digital, RPM and WRG Creative Communication made up the top five in the rankings.

The RAR Top 50 London Independent Agencies report ranks agencies on key efficiency and profitability indicators including growth, gross profit and turnover per employee.

The full list is revealed below. Meanwhile, we ask agencies on the list what advice they would offer clients for their marketing in the next twelve months here.

10 ODD
12= GYRO
38 23RED
43 FDC
46= THEM

The full report is published in the 25 May issue of The Drum, which is available for subscribers to download here.

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The Specialist Works

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TH_NK is a digital transformation agency. We work with clients like Shop Direct, ASOS, LV=, Channel 4, Pottermore and Atom Bank to set and realise their digital ambitions.

10 years has taught us that the need for digital transformation comes in waves. When, in a perfect storm organisations are no longer aligned to a common goal, customers’ expectations outpace their experience, and technology becomes a constraint rather than an enabler.

We uniquely blend the skills and talent from the three kinds of partner clients typically need today. We combine the business focus of consultancies, the customer centricity of agencies, and the tech capability of systems integrators. We believe this makes us a true partner for change.

We are proud to be one of only a few Sitecore Platinum Partners in the UK.

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agenda21 Digital

We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it.

When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast.

We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do.

That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now.

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WRG Creative Communication Ltd

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Using a ratings system based on performance data, we make the sourcing process simple for brands on the online platform. Plus, our knowledge and experience is available through our consultancy service. With services such as shortlisting, briefing, and pitch management, we can offer a level of support and resource to suit your needs.

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At Harvest, we create value through our channel expertise within all aspects of search marketing, display, and social media. Value comes from an effective integrated strategy, from knowing how best to combine different channels and devices.

We deliver the full value of digital marketing – and that means more than just strong sales performance. It means brand building, customer engagement, product testing, market research, and lead generation.

At the heart of performance is relevance. Success in digital is about showing the right person the right message in the right location – it’s as simple as that. 

From the very start, we were focused on integrated digital marketing including media planning and buying and creative development – and we still are. 

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In today’s multi-channel, hyper-competitive marketplace, there’s a wide range of new marketing problems to be solved. We are a marketing services and technology company that prides itself on helping clients stay one step ahead by improving the effectiveness and agility of their marketing, across both print and digital channels. With 80 staff and offices in London, Cheltenham, Edinburgh and Beijing – we work with marketers and procurement in the not-for-profit, financial services, travel and retail sectors. Specialising in data-driven marketing communications, we create and deliver response-boosting integrated campaigns that hit your customers’ doormat and inbox on time and on budget.

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Today there are 240 of us, spread across Leeds, London, Gibraltar and New York. We’re proud to be on the Recommended Agency Register (RAR) and a Google Premier Partner too. We’ve previously been listed in The Sunday Times Virgin Fast Track 100 as well as the Top 1000 Companies to Inspire Britain, and most recently, we ranked first place in Campaign’s Top 30 Regional Agencies.

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We believe that successful marketing in today’s highly connected world should lead with a digital-first approach. We’re digital first, not digital only.

Our team of talented professionals will help you reach and engage with consumers using the best strategies, technology platforms and marketing channels.

We were founded in 2000 with offices in Bournemouth and London. Since then we’ve grown our capabilities significantly, building an impressive portfolio of clients in a variety of sectors along the way.

Long standing relationships with our clients are a testament to our dedication to delivering high quality work – and results – year in, year out.


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Experts in branding & brand development, shopper & promotional marketing, experiential, content and digital solutions (LABS). The principles of strategic planning, creative origination and campaign activation are threaded through the five key areas of the business.

Providing elevated thinking for brands aiming to thrive in a challenging and ever-changing world; Initials marry focused planning with creative excellence to deliver considered, inventive and ambitious campaigns in both global markets and the UK.

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We work right across the board from insight and strategy, to creative and design, and can tick off a long list of sectors including retail, government, sport, media, FMCG, B2B and more. Our joint ventures also mean we can offer specialist services in sustainability consulting, industrial design and environmental design.

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Few research agencies can deliver results like these.  Sure, they can do research, but they don’t understand your business, your marketing challenges or your commercial realities.  And they lack the skills needed to intelligently interpret research findings, translate them into smart business advice and then communicate this in an engaging, action-focussed way. 

That’s where Circle excels, and our four founding principles are at the heart of it:

We’re the B2B specialists. We intimately understand your environment and have seen the issues you face many times before.  You’ll benefit from this deep pool of experience We’re research-led consultants.  Our people couple research expertise with a background in business, strategy and marketing.  They’re also armed with outstanding communication skills and techniques which bring insights to life and drive action.  You receive commercially sound recommendations which colleagues engage with and make a real business impact We’re proud to be boutique.  Others boast about being the biggest; we’re driven to be the best.  We deliberately limit the number of clients we work with so that each receives a high calibre team passionate about their work and obsessive about their clients.  You receive the highest levels of service and what is effectively an extension to your team We constantly push the boundaries.  Our default mind-set is to constructively challenge the status quo – to put received ‘wisdom’ under the microscope and question the traditional way of doing things. We’re also constantly developing new frameworks and techniques which reveal deeper insights.  You take the best path, not simply the one more trodden, and stay one step ahead of the competition

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Affiliates Marketing Paid Search Media Planning & Buying Social Media Content Creation


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