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The Specialist Works ranked first place in RAR Top 50 London independent agencies report

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By The Drum Team | Editorial

May 25, 2012 | 8 min read

The Specialist Works has been named the top independent agency in London by the Recommended Agency Register.

Specialist

In a report published in today’s issue of The Drum, the Shoreditch agency was ranked top in a review of London’s recommended independent agencies.

TH_NK came second, whilst agenda21 digital, RPM and WRG Creative Communication made up the top five in the rankings.

The RAR Top 50 London Independent Agencies report ranks agencies on key efficiency and profitability indicators including growth, gross profit and turnover per employee.

The full list is revealed below. Meanwhile, we ask agencies on the list what advice they would offer clients for their marketing in the next twelve months here.

RANK AGENCY
1 THE SPECIALIST WORKS
2 TH_NK
3 AGENDA21 DIGITAL LTD
4 RPM
5 WRG CREATIVE COMMUNICATION
6 TOTAL MEDIA GROUP LTD
7 HARVEST DIGITAL
8 BRIGHTSOURCE
9 FORTUNE COOKIE
10 ODD
11 CRAYON
12= GYRO
12= READING ROOM
14 REALISE LIMITED
15= HOME JAMES
15= STRANGE
17 INITIALS MARKETING
18 FERRIER PEARCE
19 OUT OF HOME INTERNATIONAL
20 ERGO
21 AMBITION COMMUNICATIONS
22 ELMWOOD
23 SEQUENCE
24= BALLOON DOG
24= CIRCLE RESEARCH
24= PANCENTRIC DIGITAL
27 PULSE
28 EXPERIENCE
29 JBP PR & PARLIAMENTARY AFFAIRS
30 AOK EVENTS
31 DESIGN CULTURE ASSOCIATES LTD
32 CTI DIGITAL
33= SPINNAKER
33= STREAMUK
35= CATCH DIGITAL
35= GOLLEY SLATER GROUP
37 HAYGARTH
38 23RED
39 GOOD CREATIVE
40 NU CREATIVE
41 BRASS
42 BWP GROUP LTD
43 FDC
44 AARDVARK MEDIA LIMITED
45 KEEPTHINKING
46= BETTER BRIEF
46= MIND CORPORATION
46= THEM
49 NAVIGATE DIGITAL
50 SIMPLEUSABILITY

The full report is published in the 25 May issue of The Drum, which is available for subscribers to download here.

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The Specialist Works

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TH_NK

TH_NK is a digital transformation agency. We work with clients like Shop Direct, ASOS, LV=, Channel 4, Pottermore and Atom Bank to set and realise their digital ambitions.

10 years has taught us that the need for digital transformation comes in waves. When, in a perfect storm organisations are no longer aligned to a common goal, customers’ expectations outpace their experience, and technology becomes a constraint rather than an enabler.

We uniquely blend the skills and talent from the three kinds of partner clients typically need today. We combine the business focus of consultancies, the customer centricity of agencies, and the tech capability of systems integrators. We believe this makes us a true partner for change.

We are proud to be one of only a few Sitecore Platinum Partners in the UK.

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agenda21 Digital

We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it.

When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast.

We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do.

That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now.

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WRG Creative Communication Ltd

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Whether you know what you are looking for or you’re just beginning your agency search, recommendedagencies.com helps you quickly navigate to the right agencies and make well-informed confident choices.

Using a ratings system based on performance data, we make the sourcing process simple for brands on the online platform. Plus, our knowledge and experience is available through our consultancy service. With services such as shortlisting, briefing, and pitch management, we can offer a level of support and resource to suit your needs.

If you are looking for a new agency partner, please visit recommendedagencies.com to register and search.

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At Harvest, we create value through our channel expertise within all aspects of search marketing, display, and social media. Value comes from an effective integrated strategy, from knowing how best to combine different channels and devices.

We deliver the full value of digital marketing – and that means more than just strong sales performance. It means brand building, customer engagement, product testing, market research, and lead generation.

At the heart of performance is relevance. Success in digital is about showing the right person the right message in the right location – it’s as simple as that. 

From the very start, we were focused on integrated digital marketing including media planning and buying and creative development – and we still are. 

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We blend business consultancy know-how with marketing agency delivery. We believe an idea, strategy or product is stronger when built from multiple perspectives. With the right minds working together, blending insight, creativity, data, media and technology we know how to influence the entire brand experience, creating a sustained impact on brand performance.

Today there are 240 of us, spread across Leeds, London, Gibraltar and New York. We’re proud to be on the Recommended Agency Register (RAR) and a Google Premier Partner too. We’ve previously been listed in The Sunday Times Virgin Fast Track 100 as well as the Top 1000 Companies to Inspire Britain, and most recently, we ranked first place in Campaign’s Top 30 Regional Agencies.

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We believe that successful marketing in today’s highly connected world should lead with a digital-first approach. We’re digital first, not digital only.

Our team of talented professionals will help you reach and engage with consumers using the best strategies, technology platforms and marketing channels.

We were founded in 2000 with offices in Bournemouth and London. Since then we’ve grown our capabilities significantly, building an impressive portfolio of clients in a variety of sectors along the way.

Long standing relationships with our clients are a testament to our dedication to delivering high quality work – and results – year in, year out.

 

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About Initials

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Experts in branding & brand development, shopper & promotional marketing, experiential, content and digital solutions (LABS). The principles of strategic planning, creative origination and campaign activation are threaded through the five key areas of the business.

Providing elevated thinking for brands aiming to thrive in a challenging and ever-changing world; Initials marry focused planning with creative excellence to deliver considered, inventive and ambitious campaigns in both global markets and the UK.

Our approach, we call Precision. Unleashed

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So that’s Elmwood in a nutshell for you – there’s plenty more at elmwood.com

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https://www.sequence.co.uk/

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Few research agencies can deliver results like these.  Sure, they can do research, but they don’t understand your business, your marketing challenges or your commercial realities.  And they lack the skills needed to intelligently interpret research findings, translate them into smart business advice and then communicate this in an engaging, action-focussed way. 

That’s where Circle excels, and our four founding principles are at the heart of it:

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New business for brand activation agency Pulse Group in 2011-2012 included Colgate Total, BPA, Morrisons, Sanex and World Hepatitis.

The British Parking Association appointed Pulse Group in 2011 to raise awareness for its Safer Parking Scheme. The agency providing consultation and management to increase awareness amongst the motoring public.

Pulse Group made a number of senior hires in 2012, one of the most notable being former EHS Brann group managing director Mike Spicer as CEO. The agency also appointed Daniel Pallett as planning director in a flurry of senior hires. Pallett joined from the Central Office of Information (COI), where he was deputy director of direct and relationship marketing. The agency also hired from Rapp London, with Magnus Thorne and Paul Turner joining Pulse Group as executive creative directors.

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“Their ideas consistently result in successful events which excel in creativity” News UK

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CREATIVITY . TECHNOLOGY . INNOVATION

Since establishing in 2003, we have become an industry leader through our commitment to quality, our focus on technology and our long-lasting relationships with clients. We have 15 years of experience providing innovative, enterprise-level solutions for a diverse range of clients such as The Public Sector’s Greater London Authority, to luxury hotel chain De Vere.

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Get in touch on 0161 826 3578 or email at hello@ctidigital.com

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To find out a bit more about us take a look at our recent news stories (below), or for a more freestyle commentary follow us on our twitter feed (on the right).

We’re always keen to talk to interesting brands that are doing good things and adapting to the changing world around them. So please get in touch through any of our company links (above) and let’s chat about what we can do for you.

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Our client list includes Ford, Scottish Power, Land Securities, Ian Macleod Distillers, Devro and Honeywell.

We were founded in 2004, and now have 26 staff across our offices in London and Glasgow.

Find out more at www.wearegood.com

For more information please contact Helen Forbes on 0141 204 3090/ 07779 222 085.

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We love to explore new ideas but we’re also nimble and get stuff done. We’re straight talking, open-minded and fun to work with. We work hard but are always learning and we never stand still.

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We are passionate about brands and retail, which makes for the perfect combination - our passion and your brand. We’ll sort out your strategy, big up your brand, add a touch of magic and get the conversation started.

We have brilliant strategists, award-winning creatives and fantastic client service people.

We have vast experience in launching brands, store openings, experiential and sales driver campaigns for our retail and leisure brands such as IKEA, ECCO, Cotswold Outdoor and Sennheiser.

Our core values of passion, impact, excellence and respect are evident in every project we deliver, the long-term relationships we build, and the results we realise for our clients.

Head Office: Jubilee House, Third Avenue, Marlow, Bucks, SL7 1EY

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FDC is the first full design agency in Leicestershire to service the Midlands at a genuinely affordable rate.

From web design to email marketing, branding tocopywriting, our tight-knit team of experienced experts come armed to fulfil your design and marketing needs with our professional, no-nonsense approach.

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Fusing substance and style with inspired results, our proven track record includes British Sugar, Ola Holidays and Davidsons as three of many satisfied clientele.

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We’re experts in helping advertisers find different ways to exploit digital media in all its forms. We have a range of techniques to connect consumers with your brand.

Most importantly, we employ a strategic approach that is bespoke to every one of our clients to provide innovative digital media solutions that deliver tangible results.

Established in 2007, the agency is run by its founding partners - John Kimbell & Matt D'Alton and has offices in London and Sydney.

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