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Feelunique.com

feelunique appoints Fredhopper to revamp website

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By The Drum Team, Editorial

May 25, 2012 | 1 min read

feelunique.com has announced that it plans to revamp its website, having appointed Fredhopper to roll out on-site search and navigation and merchandising tools.

The beauty etailer has said that it expects to have all developments finished by September this year.

Frank Lombos, Fredhopper’s vice president of worldwide sales, said: “feelunique.com intends to make its website easier to use and more engaging.

“Our ‘digital shelf’ technology will allow feelunique.com to maximise sales and as a result will increase conversion and deliver business benefits.”

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