Negri Firman PR & Communication joins SERMO


By The Drum Team, Editorial

May 24, 2012 | 2 min read

Italian agency Negri Firman PR & Communication has joined SERMO, the global luxury & lifestyle PR network.

This takes the number of agencies in the network, founded in 2010 by Talk PR, to 12.

The founder, managing director and creative director of Negri Firman will the other SERMO partner agencies in New York next week for the second annual SERMO global conference.

Jane Boardman, CEO of Talk PR, said: "This has been a great year for SERMO, continuing the forward momentum of the network’s growth. We believe that Silvia’s agency fits the SERMO mould and will be a brilliant addition to the network. Italy is a highly influential market in the worlds of fashion and luxury and presence here will further increase SERMO’s exceptional depth of understanding of the global lifestyle sector. I look forward to welcoming Silvia & her team to the network and introducing them to our partners in New York next week when we host our second annual conference. Last year’s conference, illustrated how unique and valuable our global intelligence is and how much we can learn from each other for the benefit of both our agencies and our clients.’’

Silvia Negri Firman, founder and owner of Negri Firman PR & Communication, said: “Joining the SERMO network presents a fantastic opportunity for me and my team to further develop our offering and explore global opportunities for our clients. I look forward to meeting the rest of the partners in New York next week to discuss the changing world of PR!’’

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