Lambrini has partnered with beauty brand COLLECTION to give away 500 mascaras every day for two months in a promotion created by ATOM Marketing.
The promotion will offer consumers the chance to claim a free Big Fake False Lash Effect Mascara, on a first come first serve basis, when they purchase a 1.5L bottle of Lambrini Original.
The campaign was created to encourage consumers to ‘trade up’ to the larger bottle, with a neck collar on 500,000 1.5L bottles.
Lorna Tweed, Lambrini brand manager, said: “COLLECTION is a perfect match for our consumers, who love getting glammed up for big nights out. Offering a free mascara is an exciting and perfect fit for the brand. We believe that it will be highly motivating for our audience and drive purchase of the 1.5L SKU.”