Isle of Man has appointed Ardmore Advertising to handle its tourism, following a review of its UK tourism promotion by the Department of Economic Development.
The Holywood-based agency will help deliver the Visitor Economy Strategy for the next three years, with a focus on core market groups such as heritage, food, events and specialist activities.
John Keane, Ardmore’s managing director, said: “Ardmore is delighted to have been chosen by the Department of Economic Development to promote the Isle of Man’s tourism offering and we look forward to building on the important work already undertaken.
“The Island has much to offer and we’re looking forward to attracting both new and repeat visitors. The next few months will see a gradual introduction of new ideas and themes with the launch of a strong campaign in the near future.”