Creative Round-Up: The Design Foundry, Pearlfisher, Stylo

The Drum brings you a round-up of some of the latest interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas@thedrum.co.uk.This issue’s creative round-up includes The Design Foundry’s artwork for Merseytravel’s annual Art on the Network competition, Pearlfisher’s brand name, identity and packaging for Bodega, a new antipasti brand from Cranswick, and Stylo’s identity for bespoke jewellers Phillip Boulding. World-renowned photographer Rankin has shot the poster for Bil Bungay’s latest movie ‘When The Lights Went Out’, a story about a poltergeist that moves into a council house in Pontefract in the 70s that produced alongside Deepak Nayer of Bend It Like Beckham fame. Hitting national cinemas in the autumn, Bungay’s writer from his days at TBWA Pat Holden directed the movie. Pearlfisher has created the brand name, tone of voice, identity and packaging for Bodega, a new Antipasti brand from Cranswick. The design uses a bold, red and distinctive typography, with the strapline ‘Antipasti Appreciation’, and an illustration of an olive picker. Bath branding agency The House designed the logo for Consumer Intelligence, a provider of consumer data to the financial services sector. The coloured triangles represent the data which then create the asterisk in the negative space. PizzaExpress has introduced a new identity across its range of ambient dressings and pasta sauces, as well as its fresh grocery products. The identity, by BrandOpus, will replace the brand’s blue colour scheme, using a black and white striped look, inspired by traditional pizziaolo uniforms. Creative studio A-Side has created the identity for new Cornish craft beer company The Harbour Brewing Company, mixing nautical themes and bold typography to capture the brand’s traditional sense of quality and creative approach to brewing. Reform Creative has created an A2 poster, a set of four postcards and an beautifully crafted 88-page publication for Araam: Breathing Space, a unique curatorial programme initiated by Shisha, the international agency for contemporary South Asian crafts and visual arts. London multi-disciplinary design and digital consultancy Stylo has created the identity for bespoke jewellers Phillip Boulding. The PB monogram features across a combination of a blue and copper stationary treatment. Liverpool based The Design Foundry has created artwork for Merseytravel’s annual Art on the Network competition. The brief for the agency was to create poster and marketing material for the launch of the competition, with this year’s theme focusing on Liverpool transport and city landmarks. This is Merseytravel’s fourth annual Art on the Network competition, giving artists across Merseyside the chance to showcase their work to thousands of commuters. Photography is by McCoy Wynne. Alphabetical has created the identity for new production company Penny Royal Films. The brief specified a distinctive monogram to be used across all brand applications. Inspired from the humble penny piece Alphabetical created a logo mark that balances the studio initials P and R together contained within a copper circle, reminiscent of a penny. A whole range of applications were created, including business cards, stationery, DVD showreel packaging, website and direct mail. What’s cooking? Famous Designers on Food is a book by the publishers of Baseline magazine. It contains a collection of stories, memories and recipes revealed by a wide range of internationally renowned designers. On many of the pages there are one-off illustrations, designs and photographs by the contibutors. Among those featured are Wim Crouwel, Zandra Rhodes, Wally Olins, Michael Wolff, Steven Heller, Alan Kitching, Len Deighton, Ken Garland, Martin Lambie-Nairn, George Tscherny, Arnold Schwartzman, Marion Deuchars, Margaret Calvert, Paula Scher and the late Alan Fletcher ( ...and many more besides) Clipper Tea is promoting its range of Everyday Teas with an ad campaign by WAR L. Shot by Aardman Animation, the 20 sec TV ad features a conga-line of mugs, with a voiceover from The IT Crowd’s Katherine Parkinson. The campaign was bought and planned by The Media Shop. A window installation and pop-up shop at the Liberty London store to promote the launch of the Dr.Martens & Liberty collaboration, has been developed by ODD London and Andy Hillmann Studio.

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