By The Drum Team | Staff Writer

Refinery Marketing Communications


The Co-operative article

May 24, 2012 | 1 min read

The Co-operative has unveiled a free app with Refinery Marketing Communications, working in conjunction with Salford based creative production studio Mi.

The app, called The Pollinator and available for iPhone, iPad and iPod Touch, features a superhero bee sent back from the future to save bees from extinction.

Players can share their scores through Facebook and Twitter and compete to see who can save the most bees.

Joe Bowler, Refinery director, said: “The Co-operative approached us to create an app for Plan Bee to help build awareness of the issues facing honey bees and other pollinators and to complement the work Refinery has done on this project.

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”The game gets an important message across in a fun way and will spread among core target audiences through social channels.”


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We’re Refinery, an independent branding and communications agency. We’re open minded, collaborative and put people at the heart of everything we do. We find that when the right people, with the right mindset, are brought together, good things happen. We make work that works, and believe that the simple truth, well told, lies at the heart of the most powerful brand messages. And though we are known for (and have particular knowledge of) communicating with retail and trade audiences, our clients are varied and diverse. They come to us with ambitions, eager for creative solutions, and expecting results. They stay with us because they get them.

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