RRG unveils micro-site with BLISS

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By The Drum Team, Editorial

May 23, 2012 | 1 min read

Car dealer RRG has unveiled a new micro-site with BLISS to showcase its new models.

The site offers features such as online test drive booking form, countdown to new launches, video content and the ability to post reviews.

Jon Stutfield, MD of BLISS, said: “It’s been great to work with RRG. Cars are intrinsically beautiful objects – with that in mind we’ve created a very focused, simple and elegant site to really let the cars speak for themselves.”

All of RGG’s latest marques, including Lexus, Toyota, Peugeot, Mazda, Kia and Suzuki, are featured on the site.

Nikki Jolley, group marketing manager for RGG, said: “We’re delighted with the site. BLISS really understood what we wanted to achieve – to show off the cars in their best light. It’s also a very user-friendly interface and makes it easy for our customers to navigate and book a test drive in the model that interests them. We’re looking forward to working with BLISS again.”

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