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Specific Media brings in MediaCom associate director of futures & implementation Graeme Hutcheson


By The Drum Team | Editorial

May 22, 2012 | 2 min read

Digital media company Specific Media has appointed former MediaCom associate director of futures & implementation, Graeme Hutcheson as its head of video.

He will be tasked with taking on the newly created position to oversee emerging platforms including video-on-demand, and drive the company’s video proposition from a sales and product perspective.

Hutcheson, said: “Video represents an increasingly large share of digital advertising’s future. Specific Media’s recent growth and future plans in video make this a very exciting time to join the team. The video landscape is moving at such a fast pace that, only companies able to evolve and expand their offerings will be able to capitalise. Specific Media’s technological strength, their compelling vision, and their video network make them just the type of company to do this.”

Martin Galvin, director of agency sales at Specific Media, added: “Bringing Graeme on board is a real coup for us. He is probably one of the most recognisable faces of video working agency-side in the UK today, and his expertise will help us expand our video offering and shape the development of our iPTV strategy. Graeme’s unrivalled knowledge of the marketplace uniquely positions him to identify where we can extend and improve our proposition to both existing and prospective clients.”

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