The Mall at Cribbs Causeway promotes Bristol Jubilee Concert with McCann Bristol

By The Drum Team | Staff Writer



The Mall at Cribbs Causeway article

May 21, 2012 | 2 min read

The Mall at Cribbs Causeway has appointed McCann Bristol to create its marketing campaign for Bristol Jubilee Concert, which aims to raise £10,000 for ‘a Life for a Cure, Ryan Bresnahan’s Meningitis Appeal’.

McCann Bristol has been tasked with creating excitement and building awareness of the event, which will take place in a specially built outdoor arena in front of The Mall on Saturday 2 June.

Maria Crayton, head of marketing at The Mall at Cribbs Causeway, said: “We wanted to create a really memorable event to celebrate the Jubilee, as well as support ‘a Life for a Cure’. There is already a lot of buzz and excitement about the concert and we’ve now created extra opportunities for people to collect their free tickets.”

The campaign will include local media and radio, outdoor 48 sheets, bus supersides as well as posters and banners around The Mall.

Greg Richardson, McCann Bristol’s senior account director, said: “It’s great to have an account of such regional importance to the south west as The Mall at Cribbs Causeway. Since opening in Bristol in 1998, The Mall has really changed the shopping landscape for visitors. It’s a great example of how a client can tap into McCann’s expertise across a range of skills including advertising and media but still benefit from a sound understanding of local media and consumers.

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“The Jubilee concert is a fun and exciting campaign for all of the team here to work on – all in the aid of supporting a good cause, which makes it even more satisfying when working on it and seeing everything come together.”

Fans are being asked to donate £1 for tickets for the free concert, featuring Pixie Lott and X Factor finalist Misha B, to raise money for the Ryan Bresnahan charity, set up after he did of Meningitis B in 2010.

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