Schwarzkopf unveils social media and experiential campaign with Devilfish

Schwarzkopf has unveiled a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range, created by Devilfish and experiential agency Tribe.

The campaign includes a Facebook competition asking visitors to make a video showing the most creative way to “shake it up”, with bouncy castle and indoor parkour being amongst the suggestions.