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By The Drum Team | Editorial

May 17, 2012 | 1 min read

Titles from the Penguin English Library have been made interactive Zappar, to allow Moby Dick, and Lady Audley's Secret to come to life, with two more titles to follow.

Launching today, the interactive experience includes animations of Coralie Bickford-Smith’s illustrated covers, video, audio and extracts.

Caspar Thykier, managing director for Zappar, said: “This is an exciting development in how the consumer reads and perceives books, providing scope for extra bite size entertainment content. The great thing about incorporating AR in publishing and books is that it shows how technology can enhance and add to the entertainment experience that the products offer.”

Nicola Hill, marketing director for Penguin Press, added: “The Penguin English Library is about celebrating the ultimate readers’ editions that can be cherished, collected, given, and kept for a lifetime. The striking designs really elevate this series and we're delighted to work with Zappar on an inventive way of using it to celebrate and share a fresh publishing idea.”

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