Heineken appoints Publicasity for trade PR
Heineken has appointed Publicasity to handle its trade PR for its portfolio of brands.
The agency will be expected to raise the profile of brands such as Heineken, Foster's, Kronenbourg, Strongbow, Bulmers and John Smith's.
David Jones, UK press and PR manager at Heineken, said: "Publicasity demonstrated the creativity, capability and desire to deliver a fully integrated trade press and customer comms strategy that will motivate our trade partners to sell more beer and cider, more profitably all-year round."
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