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Microsoft Google Experian Hitwise

Google accounts for 91.02% of search engine visits in April

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By The Drum Team, Editorial

May 17, 2012 | 1 min read

91.02% of search engine visits in April were to Google, Experian Hitwise found, up 0.23% from March.

The Experian Hitwise data found that search engine visits were up by 89 million from April 2011, to 2.2 billion, with Google up 0.18% on the year and Ask up 0.61%, while Microsoft was down by 0.22% and Yahoo! by 0.38%.

James Murray, digital insight manager for Experian Marketing Services, commented: “We've witnessed increased online search activity in the UK across every month so far in 2012 and this trend looks likely to continue throughout the rest of the year.

"Search is becoming even more powerful in digital marketing, and marketers need to know what people are searching for online in order to satisfy the needs and demands of their customers. With over 40 per cent of online traffic going to retail websites coming from search engines this is a channel that you need to really understand in order to maximise onsite traffic levels.”

Microsoft Google Experian Hitwise

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