Audi announced as launch partner for Ocean Outdoor’s new digital site

By The Drum Team | Staff Writer

Ocean Outdoor

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audi article

May 17, 2012 | 1 min read

Audi has been announced as the launch partner for Ocean Outdoor’s new digital site, The Eastern Motion.

The car brand is featured on all four faces of the new roadside screen, the third site that Ocean has launched to the East of London in the last six months.

Planned by Mediacom and bought by Kinetic, the Audi ads target motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports.

Richard Malton, Ocean Outdoor marketing director, said: “Audi is a perfect brand as a launch partner, representing values that Ocean holds close – quality, design, engineering and technology. The Eastern Motion is the third element of Ocean’s Eastern offer, giving advertisers a quality outdoor environment that up until recently has been unavailable in this superb location.”

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This morning it was revealed that Ocean Outdoor has been bought for £35m.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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