Wensleydale Creamery unveils new packaging with Chilli

By The Drum Team | Staff Writer



Wensleydale Creamery article

May 16, 2012 | 1 min read

Wensleydale Creamery is unveiling a new packaging design across its brand portfolio in order to tie the brand to its Yorkshire Dales home.

Created by Chilli, the packaging aims to bring Wensleydale’s core portfolio of cheese under one central identity.

During the Queen’s Diamond Jubilee celebrations and London 2012 this summer, products will also feature the Union Jack.

David Hartley, managing director of The Wensleydale Creamery, said: “We are proud of our heritage and company ethos, and want to ensure our products and packaging reflect this. By featuring the Wensleydale scenery, where our farmers produce the milk to make our famous cheese and indeed where our business is based, we can celebrate the company’s Yorkshire and British roots.”

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