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By The Drum Team | Editorial

May 16, 2012 | 1 min read

Adam Lambert has released his album Trespassing in Canada through HMV, with a special app from Zappar allowing fans to view an exclusive video message from the singer.

The interactive posters will appear in some HMV stores, and allows users to take pictures with Adam and receive a special 'Golden Ticket' that they can present at the cash desk when they purchase the album to receive a special promotion.

Caspar Thykier, founder and managing director of Zappar, said: “Working with Adam and Sony Music in Canada has been the perfect collaboration: delivering exclusive content with a one off promotion at retail with HMV to both engage and reward fans. It's a great bit of bite size entertainment, which is what Zappar is all about.”

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