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Leelex launches limited edition version of its Portobello Road 171 gin with Analogue

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By The Drum Team, Editorial

May 15, 2012 | 1 min read

Bar group Leelex has unveiled a limited edition version of its Portobello Road 171 gin for the Queen’s Jubilee, designed by Analogue.

The 500 bottles will go on sale in Harvey Nichols this week, and come with a tea towel which features the recipe for ‘Portobello Road Street Party Punch’.

Barry Darnell, creative director at Analogue, said: “This is both an exciting and fun brand to work with!

“Their nod to history and playful nature allowed us to create a fantastic extension of their brand, which in-turn caught the eye of high-end retailer Harvey Nichols.

“As the UK starts its Olympic countdown and the nation sits on the verge of Jubilee fever, 2012 looks set to be the biggest celebration of all things British in decades. We’re proud that strong British design accompanies a great British product and in turn contributes to the festivities.”

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Analogue Creative

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