Joop! Homme to continue sponsorship of FXUK drama

FX has announced that Joop! Homme will continue to sponsor the UK channel’s drama content.

The sponsorship will run for 12 months, up from the previous nine month agreement, across 200 hours of drama content per month, including shows such as Dexter. True Blood and The Walking Dead, as well as the new series of Falling Skies, which starts in July.

John Scurfield, associate sponsorship and promotions director at OMD UK, said: “Joop! Homme is benefiting from the strong performance of the long-running FX Drama sponsorship strand. The varied schedule of hard hitting drama programming ensures differentiation from the rest of the fragrance market, and builds a strong association with the brand new drama series’ on FXUK.”

Armelle Poole-Connor, senior brand manager at Coty Prestige, added: “We are delighted to renew our Joop! Homme partnership with FXUK and continue building a strong link between these two brands. Joop! Homme fragrance is a long-lasting British success since its launch in 1989 and its provocative campaign and distinctive pink bottle give it great stand out with the FXUK audience.”

The six-figure deal was brokered by Wesleigh Lewis from Sky Media, John Scurfield from OMD and Sophie Thompson at Fox One Stop Media.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.