Hyundai shows car can stand up to monkey business in 40 baboon test

Hyundai put its i30 hatchback to the test at Knowsley Safari Park, with 40 baboons set loose to test the car for weaknesses.

While the paintwork was scratched, and there was minor damage, the car escaped major damage from its 10 hour ordeal by the baboons, which are famous for tearing off pieces of visitor’s cars.

David Ross, general manager at Knowsley Safari Park, said: “For a baboon, to have a car to play with for a whole day is manna from heaven. I’ve seen thousands of cars pass through this enclosure, get mobbed by monkeys, and none have lasted the distance as well as this Hyundai.

“These baboons are incredibly inquisitive. If you put them on any car they will scour it for the weak points and find any faults. At one point there were 40 monkeys in the car, pushing it to its limits.”

Hyundai donated £1,000 to the Primate Society of Great Britain following the PR stunt.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.