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Heathrow London 2012 Olympics

Heathrow unveils pre-Olympic advertising campaign with masius

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By The Drum Team, Editorial

May 14, 2012 | 1 min read

Heathrow is today unveiling a campaign, created by masius, to raise awareness of its preparations for the London 2012 and Paralympic Olympic Games.

Heathrow is the official host airport, and the campaign, which uses the taglines "We're getting set to make it one great Games" and "We've spent years in training to make it one great Games", aims to promote how its airport's employees, volunteers and contractors are working together.

Running until 21 June and featuring real Heathrow staff, poster advertisements for the campaign will appear in London Underground stations and trains, and on digital panels at key London stations.

Nick Adderley, marketing and insight director at Heathrow, said: "We are incredibly proud to play our part as Official Host Airport for the London 2012 Olympic and Paralympic Games.

“We have been working extremely hard to ensure that the hundreds of thousands of spectators who will pass through our doors on their way to the Games will have a positive experience at Heathrow and will be ready for their onward journeys."

Heathrow London 2012 Olympics

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