Chevrolet unveils online campaign with AOL UK
Chevrolet has unveiled its first online only campaign with AOL UK to promote its Volt range.
The campaign launches with three short films featuring Jo Whiley, commissioned by AOL and worked on in conjunction with Chevrolet and Carat.
Mark Terry, managing director for Chevrolet UK, said: "With an innovative car to promote, we were looking for an equally innovative advertising partner.
“The Huffington Post Innovation channel gives us a unique opportunity to tap into the interests of our target audience in a subtle, yet engaging way. Add this to a comprehensive display campaign and great video content and we’re confident that the Volt and the rest of the Chevrolet range will be front of mind in 2012.”
The films are hosted on a dedicated brand channel on The Huffington Post UK and distributed across goviral’s network of premium publishers in the UK.
Noel Penzer, managing director UK for The Huffington Post Media Group, said: “This campaign highlights how our collaborative approach working closely with Chevrolet and Carat can create unique campaigns that effectively connect brands with consumers.
“Advertisers are increasingly looking for integrated brand solutions, and this campaign delivers just that. From producing creative video and editorial content to targeted distribution, the combination of AOL’s publishing platforms and advertising formats is an attractive offer to brands looking for new ways to reach their audiences.”
Content created with:
Carat UK & Rubber Republic
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