Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Panasonic creates 'symphony of light' through 1,000 LED lights on Tokyo's Sumida River

Panasonic last week participated in the ‘Symphony of Light’ event in Tokyo by releasing around 100,000 ‘wishing star’ LED lights into the Sumida River.

The company, which yesterday announced record losses of £3.4bn, created the art installation alongside the lights of the Tokyo Sky Tree as part of the Tokyo Hotaru (Firefly) Festival.

The two-day event was held on the bank of the river, which runs through central Tokyo.

The ‘wishing stars’ were equipped with Panasonic LED chips, rechargeable batteries and solar cells, which enabled the lights to store energy, reducing the impact of the event on the environment.

Following the completion of the event, the lights were all collected to be reused again.

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