MORE TH>N to launch branded pet channel on MSN


By The Drum Team | Editorial

May 8, 2012 | 1 min read

MediaVest UK has worked with Microsoft Advertising on the launch of a new MORE TH>N branded pet channel on MSN UK.

The 'More than a pet' channel will go live on MSN tomorrow, hosting articles, insight and information about the best ways to look after pets and lifestyle features.

The interactive site will also be populated with user generated content as pet lovers and owners will have the opportunity to upload their images to the site. Visitors will also be invited to take part in regular polls.

The eight-month partnership will aim to raise awareness of MORE TH>N's pete insurance services.

Dominic Grounsell, personal marketing director at MORE TH>N, said: “The creation of a MORE TH>N pet channel has been designed to deepen relationships with our customers by providing practical pet advice, features, photos and videos to complement our pet insurance offering.

"As a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a brand we go further for our customers.”


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