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Forever Beta hires AMV BBDO's Adam and Saunby as creative directors


By The Drum Team | Editorial

May 8, 2012 | 2 min read

Forever Beta has hired creative team Adam Chiappe and Matt Saunby from AMV BBDO as joint creative directors.

The pair have had spells at Grey London, Miles Calcraft Briginshaw Duffy and TBWA. They spent the majority of their careers at Bartle Bogle Hegarty where they created ads such as Levi's 'Twisted', Lynx's 'Tribal Women' and Audi's 'Hendrix'.

At AMV they were responsible for Sainsbury’s Jamie Oliver Christmas campaign and between them they have won three gold Lions at Cannes, two D&AD pencils and various BTAA Awards.

They will work closely with Robin Gadsby, a former VCCP partner and now Forever Beta's managing director, in the running of the company.

Gadsby said: "I'm delighted that Adam and Saunby have joined us. We have admired them for some time and we've wanted them for awhile to lead us. Their experience is what we need as well as being one of the best creative teams in the business the work they have done is ridiculously brave."

Chiappe added: "We've had an interesting time at AMV BBDO, but now feel it's time to move on to new challenges. The opportunity at Forever Beta was too good to turn down, we feel it’s our time join as partners and help build an exciting organisation and compete at the highest level."


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