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Team Cooper develops Facebook game Man Up as part of gay health campaign


By The Drum Team | Editorial

May 7, 2012 | 2 min read

Terrence Higgins Trust has created its first Facebook game which aims to encourage gay and bisexual men to receive regular checks for sexually transmitted infections.

The game, Man Up, has been developed by Sheffield based Team Cooper

Sheffield Games developer Team Cooper works with Terrence Higgins Trust to create first Facebook game targeting gay men’s sexual health, which challenges the user to bounce upwards from bed to brightly coloured bed without being struck by a ‘Love Bug’. The higher the user gets, the more points they accumulate. The users progress is saved by bouncing into once of the clinics the appear throughout the game, otherwise the score could be at risk.

The game will run on Facebook for a year as part of a recently launched, England wide campaign funded by the Department of Health, and will be promoted through online adverts.

The campaign itself will run until July 2012 through adverts in gay press, online banner adverts and posters within gay venues across England.

Emma Cooper, project manager at Team Cooper, said: “Having the opportunity to work on this project was extremely rewarding, we’re really pleased with the results and have been watching the player figures mount up since launch. We’re always thrilled when clients like Terrence Higgins Trust are keen to explore new platforms to reach their audience, particularly when challenged to deliver a serious message in a fun way – without seeming preachy. It was an absolute pleasure collaborating with them to deliver an idea that ticked all of our boxes.”

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