Sky News has launched a multi-platform 24 hour Arabic rolling new channel.
Sky News Arabia is a joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and BSkyB, which promises to offer a ‘new horizon’ in the way that it delivers news from its Abu Dhabi headquarters.
As part of its launch, the channel has also released mobile apps for iPad, iPhone, Blackberry and Android, while its website has also gone live following BETA tests.
Nart Bouran, head of Sky News Arabia, said: “This is a momentous occasion for Sky News Arabia and, I believe, a leap forward for the news industry in the Arab world. Our 400 strong editorial team will aim to set new standards for regional news through a high quality, engaging news product which informs viewers of events as and when they happen.“
Andrew Griffith, chief financial officer for BSkyB and Sky News Arabia board director, added: “BSkyB is one of the UK’s most innovative and successful companies and Sky News has always been a pioneering part of our business. Our partnership with ADMIC to create a truly independent news offering for the Middle East and North Africa is a project we are fully committed to. It is an investment that both parties are proud to have made and we aim to set a new standard for news delivery in the region.”
Launch advertisers included Dolphin Energy, Etihad Airways, First Gulf Bank, Nova Chemicals and Sebsa.