The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 7, 2012 | 1 min read

Paddy Power has highlighted its disastisfaction over YouTube’s decision to restrict its new online advert to over 18’s only.

The online bookmaker has reacted with bemusement to the decision to restrict access to the viral, which includes a reference to new England manager ‘Uncle Roy’ Hodgson while discussing the problem that players experience when straying ‘offside’, to a younger audience

A spokesperson for Paddy Power said “Despite having a six figure view count and an overwhelmingly positive reaction by viewers, the fun police have decided to slap an over 18’s restriction on our latest viral. This is political correctness gone bonkers and it seems that our censorship friends could do with some common sense technology!”

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