National Centre for Domestic Violence runs interactive billboard campaign to highlight intervention methods

By The Drum Team | Staff Writer

JWT London


National Centre for Domestic Violence article

May 7, 2012 | 1 min read

The National Centre for Domestic Violence (NCDV) has begun a campaign to raise awareness among people as to how they can intervene to prevent such issues.

A billboard campaign running a Euston Station in London, which began last week, is running on JCDecaux’s large format e-motion screens, with creative developed by JWT London and produced by Grand Visual.

The ‘Drag Him Away’ campaign encourages commuters to get involved in the advert by controlling the scene through their mobile phone. The do so by entering the web address or by scanning the featured QR Code where the participant can drag away the man from the woman in the advert and onto a synchronised adjacent billboard.

The five-screen execution will be supported by four addition e-motion screens, as well as D6 formats also featuring QR Codes.

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