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Empathica appoints Haslimann Taylor for PR drive


By The Drum Team | Editorial

May 7, 2012 | 1 min read

Customer experience management company Empathica has appointed Birmingham PR agency Haslimann Taylor (HTPR) to work on its PR strategy for EMEA.

HTPR was appointed after a very competitive pitch and has proposed a strategy that will combine traditional and digital media relations with building Empathica's social media presence.

Steve Raher, business development director for EMEA at Empathica, said: “HTPR delivered an excellent pitch and a sound strategy that we are confident will help us deliver on our ambitious PR objectives.”


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