The Drum Marketing Awards 2012 winners announced
This year's Drum Marketing Awards have been handed out at the Emirates Stadium in London, with the Grand Prix going to Manifest London for their 'Equity for Punks' work with BrewDog, while Aldi Stories by McCann Manchester continued to reel in awards, picking up the Chairman's Award.
Marketing Services Agency of the Year was named as Ve Interactive, while Marketer of the Year went to Chris Bishop from 7thingsmedia.
The full list of winners can be viewed below, alongside some of the winning work.
Grand Prix
Company: Manifest London
Client: BrewDog
Title: BrewDog: Equity for Punks
Chairman’s Award
Company: McCann Manchester
Client: Aldi Stores
Title: Like Brands Campaign
Marketing Services Company of the Year
AWARD
Company: Ve Interactive
COMMENDATION
Company: Adjust Your Set
NOMINATION
Company: Material Communications Group
NOMINATION
Company: Buddy Media
NOMINATION
Company: Nunwood
NOMINATION
Company: Stickyeyes
Marketer of the Year
AWARD
Chris Bishop
7thingsmedia
NOMINATION
Gillian McCormack
Material Communications Group
Rising Star of the Year
AWARD
Tom Edge
I Spy Marketing
COMMENDATION
Pete Newman
Found
NOMINATION
Nikki Poyser
IAS b2b Marketing
NOMINATION
Caroline Cairns
Story
New Product / Service Launch Strategy of the Year
AWARD
Client: Scottish Environment Protection Agency
Company: Origin
Title: Floodline Warnings Direct Launch
COMMENDATION
Client: Firmus Energy
Company: Genesis Advertising
Title: Greater Belfast natural gas launch
NOMINATION
Client: St Austell Brewery
Company: Bray Leino
Title: Trelawny
NOMINATION
Client: Saint-Gobain Glass UK
Company: Rare Creative Group
Title: Pam n Fern Launch Planitherm To The British Public
NOMINATION
Client: Foot Locker Europe
Company: SapientNitro London
Title: Sneakerpedia
Customer Insight Strategy of the Year
AWARD
Company: Liverpool Primary Care Trust
Client: N/A
Title: Increasing early presentation of cancer in Liverpool
COMMENDATION
Company: Story
Client: The Scottish Government
Title: The attraction of on-going reincarnation
NOMINATION
Company: NHS Blood & Transplant
Client: N/A
Title: National Blood Week
NOMINATION
Company: Nunwood
Client: Royal Sun Alliance
Title: RSA Online – Powered by Nunwood: Fizz
NOMINATION
Company: Story
Client: The Scottish Government
Title: Finding the right match for smokers
Design Strategy of the Year
AWARD
Company: EMI Music
Client: Danger Mouse/ Google Creative Lab
Title: 3 Dreams of Black - ROME
COMMENDATION
Company: Live & Breathe
Client: Wm Morrison Supermarkets PLC
Title: Morrisons Store of the Future
NOMINATION
Company: Royal College of Physicians of Edinburgh
Client: N/A
Title: RCPE Venue Brand Redesign
NOMINATION
Company: SapientNitro London
Client: Foot Locker Europe
Title: Sneakerpedia
NOMINATION
Company: SapientNitro London
Client: VisitEngland
Title: Enjoy England
Long Term Marketing Strategy
AWARD
Company: LEWIS Creative Communications
Client: Hunter Boot
Title: A web store with an extra kick
COMMENDATION
Company: Story
Client:The Glenmorangie Company
Title: Ardbeg Whisky – The Ardbeg Committee
NOMINATION
Company: Ambition Communications
Client: N/A
Title: Have Ambition. Will Fly.
NOMINATION
Company: PushON
Client: Little Greene Paint Company
Title: Little Greene Paint Company
Social Media Strategy of the Year
AWARD
Company: 1000 Heads
Client: Skype
Title: Say it with Skype
COMMENDATION
Company: Code Computerlove
Client:Refuge
Title: Refuge gets personal with 1in4women campaign
COMMENDATION
Company: STEEL
Client: Greggs
Title: Greggs Superstar Doughnut Awards
COMMENDATION
Company: SapientNitro London
Client: Foot Locker Europe
Title: Sneakerpedia
NOMINATION
Company: Fortune Cookie
Client: American Express
Title: American Express Linkedin Campaign
NOMINATION
Company: I Spy
Client: SPAM
Title: SPAM
Advertising Strategy of the Year
AWARD
Company: McCann Manchester
Client: Aldi Stores
Title: Like Brands Campaign
COMMENDATION
Company: SFW – Part of the VCCP
Client: MORE TH>N
Title: MORE TH>N Freeman Launch 2011
COMMENDATION
Company: SapientNitro London
Client: Ladbrokes
Title: Game On! Campaign
NOMINATION
Company: AV Browne Group
Client: BT Northern Ireland
Title: I’ve Been Everywhere
NOMINATION
Company: Genesis Advertising
Client: Firmus Energy
Title: Greater Belfast natural gas launch
NOMINATION
Company: Strathclyde Police
Client: N/A
Title: GANGS. IT’S NO LIFE FOR YOU. OR THEM
Global Brand Strategy of the Year
AWARD
Company: 23 Red
Client: Bacardi Limited
Title: Bacardi Limited Champions Drink Responsibly
NOMINATION
Company: Clock Creative
Client: Petsafe
Title: Petsafe Best Moments
NOMINATION
Company: IAS B2B Marketing
Client: Siemens
Title: The Business Technologist
NOMINATION
Company: IAS B2B Marketing
Client: Radicon
Title: With You At Every Turn
NOMINATION
Company: Initiative
Client: Hetrx Group
Title: Hertz Gas & Brake Campaign
Digital Strategy of the Year
AWARD
Company: 1000 Heads
Client: Skype
Title: Say it with Skype
COMMENDATION
Company: Story
Client: The Glenmorangie Company
Title: Ardbeg Alligator – The Islay-gator’s Tale
NOMINATION
Company: Code Computerlove
Client: First TransPennine Express
Title: Experimenting, crafting and creating connections with consumers in new and exciting ways
NOMINATION
Company: SapientNitro London
Client: Lucozade Sport, Lucozade Sport Lite, Lucozade Energy
Title: Lucozade's New Digital World
NOMINATION
Company: Virgin Records UK (EMI Music)
Client: SWEDISH HOUSE MAFIA
Title: SWEDISH HOUSE MAFIA
Customer Reward Strategy of the Year
AWARD
Company: Refinery
Client: Dulux Decorating Centres
Title: Bonus Boosters
NOMINATION
Company: GE Capital Equipment Finance
Client: N/A
Title: KUDOS Loyalty Rewards Programme
PR Strategy of the Year
AWARD
Company: Manifest
Client: BrewDog
Title: BrewDog: Equity for Punks
COMMENDATION
Company: BJL
Client: isme.com/ Shop Direct Group
Title: Launching isme.com - Giving Invisible Women a Voice
COMMENDATION
Company: NHS Blood and Transplant
Client: N/A
Title: National Blood Week
NOMINATION
Company: Acceleris Marketing Communications
Client: The Shipwrecked Mariners’ Society
Title: Celebrations of the Sea – The World’s First Photography Exhibition Underwater
Event or Experiential Strategy of the Year
AWARD
Company: SMP Ltd
Client: Church & Dwight
Title: femfresh V.I.Pee
COMMENDATION
Company: British Red Cross
Client: Force 7
Title: Live. Live it. - Experiential: The Silent House Party
NOMINATION
Company: PHD and Drum
Client: The British Heart Foundation
Title: The Angina Monologues
NOMINATION
Company: Sketch Events
Client: Corona for the Red Consultancy
Title: Corona Extra Summer: Pop Up at the Southbank
Sponsorship Strategy of the Year
AWARD
Company: PHD North and Drum
Client: Taylors of Harrogate
Title: Sky Arts Sponsorship
COMMENDATION
Company: Material Communications Group
Client: Bank of Scotland
Title: Bank of Scotland and National Theatre of Scotland Pioneering Partnership
Cause Related Marketing Strategy of the Year
AWARD
Company: Code Computerlove
Client: Refuge
Title: Refuge gets personal with 1 in 4 women campaign
AWARD
Company: Liverpool Primary Care Trust
Client: N/A
Title: Increasing early presentation of cancer in Liverpool
NOMINATION
Company: British Red Cross
Client: Force 7
Title: Life. Live it.
NOMINATION
Company: Glasgow City Council
Client: N/A
Title: Be Part of Someone’s Memories
NOMINATION
Company: Lewis Creative
Client: St Columbas Hospice
Title: Building a new hospice one virtual brick at a time
Direct and Promotional Strategy of the Year
AWARD
Company: CBS Outdoor
Client: N/A
Title: The Big Bus Challenge
COMMENDATION
Company: Kinetica
Client: Samsung
Title: Samsung back to school
NOMINATION
Company: Bray Leino
Client: St Austell Brewery
Title: Tribute
NOMINATION
Company: Savvy Marketing
Client: Unilever
Title: Dove Masterbrand. ASDA 2011 Campaign
NOMINATION
Company: The Communications Agency
Client: Argos
Title: Argos Big Warehouse Dash
Media Planning and Buying Strategy
AWARD
Company: MEC Manchester
Client: Vimto
Title: Seriously Mixed Up III
COMMENDATION
Company: MEC Manchester
Client: Activision Blizzard
Title: Call of Duty: Modern Warfare 3
NOMINATION
Company: EMO
Client: Group Lotus Plc
Title: Lotus Champion
NOMINATION
Company: Intermarketing
Client: Benenden Healthcare and Ideal Home Shopping
Title: Media First for Healthcare
NOMINATION
Company: PHD North
Client: AG Barr
Title: IRN-BRU ‘Phenomenal Summer’
Brand Development/ Extension Strategy of the Year
AWARD
Company: Story
Client: HSBC
Title: HSBC Branch Launch Campaign - Scotland
NOMINATION
Company: Origin
Client: Manchester United
Title: Manchester United USA Tour 2011
NOMINATION
Company: Protean Marketing Communications
Client: Totech
Title: Totech expansion into Americas
Re-brand/ Re-launch Strategy of the Year
AWARD
Company: BJL Group
Client: Yorkshire Building Society
Title: Your Yorkshire
COMMENDATION
Company: BJL Group
Client: Crown Paints
Title: It’s not just paint….it’s personal
NOMINATION
Company: Kent Reliance
Client: N/A
Title: From krbs to Kent Reliance – the brand journey
NOMINATION
Company: Manifest
Client: Northgate Vehicle Hire
Title: Northgate Vehicle Hire rebrand
NOMINATION
Company: Volpa
Client: St Andrews Aquarium
Title: St Andrews Aquarium
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