Rosetta Stone to target London with social media campaign this summer
Language-learning technology solution Rosetta Stone has appointed Bottle to run a promotional campaign mainly utilising social media platforms.
The agency would not release details of the campaign other than it was expected to roll out this summer across Twitter, Facebook and through live events with a focus on London.
Carole Scott, who will lead the account at Bottle, said: “Throughout the pitch process we have been invited to work in a collaborative way with the team at Rosetta Stone, so the campaign that we are now planning has been developed as a joint team. It is a great way to work and speaks volumes about the open, friendly way that Rosetta Stone operates as a company.”
Katharina Schaden, PR Manager for Europe, commented: “We went through a very careful process to pick BOTTLE and as a result, the summer is shaping up to be an exciting time for us. This campaign will take us into new territory, giving something fun and engaging to existing learners as well as drawing new people to Rosetta Stone.”
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