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By The Drum Team | Editorial

May 4, 2012 | 1 min read

A new campaign to promote Ambrosia snack pots is to be released by Premier Foods.

The campaign, by Dare, features a number of picnic staples, turned into quirky characters with a face superimposed on to match.

Breaking today, the advert aims to play on consumers’ surprise that the Snack pots are creamy, but also low in fat.

Support activity will include press, poster and online banner ads.

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