Trainer brand New Balance has released an iPhone app to promote its new Minimus range.
The free-to-download app, developed by Tecmark, includes images, video and competitions, will be promoted instore through QR Codes, online and outdoor within JJB Sports and other retailers.
Zoe Pickering, Marketing Co-Ordinator at New Balance, commented; "For us, an iPhone app was a great way for us to build awareness of a brand new product. We decided to work with Tecmark because we felt instantly confident in their abilities and were really impressed with previous projects they'd completed. We're really happy with the finished product!”